Roofr Pricing in 2026: Every Plan, Report Cost and the Catch
Roofr is the only major roofing tool that publishes its prices — and the only one you can start on for free. Here is what each tier includes, what the reports really cost, and the question to ask before you pick a plan.
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Start on the free Starter plan and pay $19 per report until you are quoting more than about six roofs a month. At that volume the paid plans ($109–$349/month, reports dropping to roughly $13) are cheaper than the free tier — and the measurement-to-proposal workflow is what you are actually buying.
The plans, as published
| Plan | Monthly | Report cost | Best for |
|---|---|---|---|
| Starter | $0 | ~$19 each | Testing the workflow; a handful of quotes a month |
| Measure+ | ~$109 | lower per report | 2–3 person crews quoting regularly |
| Essentials | ~$209–$249 | ~$13 | Full CRM use, proposals, e-sign |
| Scale | ~$299–$349 | ~$13 | Larger teams, flat pricing (no per-seat fee) |
✓ Checked 4 November 2026 Roofr overhauled its tiers in 2026 and sources quoted different numbers for the same tier within the same month. Treat these as ranges and confirm on Roofr's own pricing page before you budget — this is a page we re-check monthly.
The maths that decides your plan
Roofr's pricing has two parts: a subscription and a per-report cost. That makes the decision simple arithmetic rather than a feature debate.
| Reports / month | Free Starter | Measure+ (~$109) | Essentials (~$229) |
|---|---|---|---|
| 4 | ~$76 | ~$109 | ~$229 |
| 8 | ~$152 | ~$109+ | ~$229 |
| 15 | ~$285 | cheaper | ~$229 + reports |
| 30 | ~$570 | cheaper | cheapest overall |
Illustrative arithmetic using the published report prices. Reports on paid plans are billed at the discounted rate, so exact totals depend on your plan's inclusions — confirm with the vendor.
Two conclusions follow. First, the free tier is genuinely useful below roughly six reports a month, which is most one-truck shops in their first year. Second, if you are quoting fifteen roofs a month, staying on free is the expensive choice — a mistake we see described regularly in contractor threads.
What you are actually buying
- Aerial measurement reports you can turn into a scope without climbing the roof.
- Proposals with e-signature that look professional on a phone.
- Flat pricing inside plan limits — no per-seat charge as you add estimators, which is where per-user tools like JobNimbus start to hurt.
- Light CRM: contacts, jobs, invoices. Enough to run, not enough to replace a full restoration suite.
The catch, stated plainly
Roofr is a measurement-and-proposal tool with a CRM attached, not the other way round. Do not buy it expecting deep dispatch, job costing, supplement tracking or supplier material ordering. If your business runs on insurance claims with adjusters and supplements, you will end up pairing it with Xactimate and something else — at which point a restoration CRM is the simpler purchase.
The second catch is report pricing. It has moved repeatedly, and a per-report model rewards quoting everything and punishes you for tire-kickers. If you measure every lead, model thirty reports a month before you sign anything.
When Roofr is the wrong buy
- You already have measurements sorted (an in-house estimator, or you buy EagleView reports separately).
- You need claim pipeline and supplements — that is CRM territory.
- You need a full dispatch board for six or more crews.
FAQ
Is Roofr really free?
The Starter plan is genuinely $0 with pay-per-report pricing (about $19 per report at the time of writing). There is no card-on-file trap we could find, but reports are charged individually, so “free” means “no subscription”, not “no cost”.
Is Roofr cheaper than Jobber?
Only at low volume or when measurement matters to you. Jobber starts at $29/month for one user with no per-report fees. Compare at your real quote volume: eight reports a month on free Roofr already costs more than a Jobber subscription.
Does Roofr include Xactimate scopes?
No. Xactimate is a separate Verisk subscription — see what it costs. Roofr produces measurements and proposals; Xactimate produces insurer-accepted line-item estimates.
Can I cancel any time?
Plans are monthly or annual. As always in this category, ask for the cancellation terms and the data-export terms in writing before you sign, and export a copy of your job photos before cancelling rather than after.